What’s the #1 missing ingredient in most small business marketing?

I’m not usually one to make bold claims like this, but this is something I see over and over and over again…

The #1 missing ingredient is a crystal clear brand story.

Brand story is the flour in the muffin mixture that is your marketing.

Hear me out…

– It binds all of the essential ingredients together.
– It creates a strong foundation and ensures everything rises as planned.
– It adds volume and texture without trying to steal the show.
– It sits back and lets the fancy stuff (chocolate chips, blueberries, icing) take the credit.

(Can you tell that I love analogies almost as much as I love muffins? 😂)

Without flour in a muffin mixture, you get a runny batter that (probably) turns into something that resembles burnt crackers.

Without a brand story, you get marketing that (probably) lacks clarity and confidence, and doesn’t generate the results you were hoping for.

Does any of that ring true for you?

Never fear…

Go here to see how your current brand story holds up in the real world.

If your brand story is awesome I’ll give you a virtual five, if it needs some work I’ll hook you up with some free advice.