What is a brand story? The #1 missing ingredient in most small business marketing
When I started The Content Lab a few moons ago, I thought I did all the right…
Brand story: The flour in the muffin mixture
What's the #1 missing ingredient in most small business marketing? I'm not…
The "taking your business online" fallacy
You’ve probably been hearing a lot about the importance of “taking your…
Everyone is not your customer
Who do you serve? When I first started in business, I made the common mistake…
7 Benefits of Blogging for Small Businesses
Why Your Business Should Start Blogging The humble blog has survived every…
How does your garden grow? Your story is your soil
I planted a vege garden at my girlfriend’s parents’ farm the other day. In a…
'Pain points' and a case for more mindful marketing
'Pain points' is a term often used in marketing. It refers to pain that a…
'Your words are your frontline': How to write website copy that fights for your business
Your website is your chance to make the best first impression. Think about…
Why brands need to take creative risks with content marketing
Content marketing is a fantastic tool for brands to build audiences, authority,…