You’ve probably been hearing a lot about the importance of “taking your business online” lately.

And maybe you’ve been thinking, “Yeah, I’m online. I’ve got a website. I’ve got social media. But it’s not really doing much.”

I feel you. And I’m pretty sure most other businesses feel you, too.

Because “taking your business online” isn’t the answer.

I’m taking a stab in the dark here, but I reckon what you really want is…

… a high-impact online presence that naturally attracts your ideal customers and clients?

How do you do that? It starts with performing brand story surgery on your business and getting really clear on:

  • Who you serve
  • How you serve them
  • Who you are
  • What you do
  • Why you do it

… and a few other important ingredients.

Those five things are the recipe for a brand story that breathes life and soul into your online presence.

It’s the superpower that every business wants – the ability to connect with their ideal customers right in the feels and inspire them to take action.

“Taking your business online” is a bit like walking into a crowded room of people you don’t know at a party and hoping someone will be nice enough to talk to you.

When what you really want is to:

  • Walk into a crowded room at a party with confidence
  • Quickly identify the small group of people you vibe with
  • Have fun and make new friends
  • Arrange to catch up for coffee together during the week

See the difference?

In the context of your small business that might look like:

  • Jumping on your business Facebook page
  • Knowing exactly who you’re talking to and what to say to them
  • Getting solid engagement (likes, comments, shares etc)
  • And generating new business (leads, followers, sales, clients, customers)

Sounds good, right?

Don’t just take your business online and hope for the best.

Take your business online with confidence and purpose.

Want help with that? We should talk.